Posted by way of Paul Feng – Vice President of Product Control, Google Play
Our annual Playtime tournament collection kicks off the next day to come, with bulletins from our product groups and insights from native Google mavens. When you’re now not probably the most attendees becoming a member of us in particular person this 12 months, right here’s a sneak preview of the product information we’ll be sharing that will help you develop a hit, long-term companies on Google Play.
Take a look at our height 5 updates within the video under, or learn on for the whole record.
Extra tactics to spice up expansion and engagement
This 12 months, we progressed 3 of our maximum impactful choices: customized retailer listings, the deep hyperlinks web page in Play Console, and Google Play Video games on PC.
Customized retailer listings help you optimize your conversion price and acquisitions by way of developing other messaging for various consumer segments. A lot of you might have already been the usage of your 50 customized retailer listings to tailor your messaging by way of nation, pre-registration standing, Google Commercials campaigns, or to inactive customers.
Now, we’re making it even more uncomplicated to create and arrange your listings being able to:
- Save your listings as a draft to proceed modifying later
- Agenda your listings to submit when you wish to have and for the length you select
- Take a look at your listings with a portion of your target market sooner than rolling them out
Ultimate 12 months, we introduced a brand new Play Console web page devoted to deep hyperlinks that will help you uncover further alternatives for expansion and engagement. This web page flags damaged deep hyperlinks and gives detailed steering on how one can repair them, in addition to is helping you rationalize your web-to-app mapping by way of reviewing your height web page URLs and their deep hyperlink standing.
This 12 months, we progressed the web page with new metrics and insights that will help you profit from your deep hyperlink technique. You’ll now:
- Ensure the touchdown pages out of your ad campaigns are deep-linked
- See the proportion of your top-performing URLs which have been deep-linked, so you’ll see the place you might have a possibility to direct extra customers in your app
- To find out what proportion of customers along with your app put in would have the URL open throughout the app
For sport builders, we’ve expanded our Google Play Video games on PC beta that will help you develop your consumer base. Since we introduced this system ultimate 12 months, we’ve noticed an incredible quantity of expansion. Google Play Video games on PC these days reaches customers in additional than 120 nations, providing over 3,000 titles together with Conflict of Clans, Conflict Royale, Unfastened Hearth MAX, and Offended Birds 2*. Be told extra about how Google Play Video games on PC has progressed the standard of the gaming revel in to boost up your expansion.
Extra tactics to achieve your monetization objectives
That can assist you extra successfully generate earnings out of your audiences, we are rolling out new options on our trade platform that will help you optimize your costs, achieve extra consumers, and higher arrange consumer purchases.
At this 12 months’s I/O, we introduced worth experiments for in-app merchandise, permitting you to check worth issues and optimize for native buying energy at scale. Subsequent month, you’ll be capable of:
- Save your experiments as drafts to edit later
- Take away a poorly appearing variant all the way through the experiment
- See caution notifications for attainable worth configuration problems
- Observe the ”profitable” worth to any and all merchandise inside the experiment
We’ve additionally began routinely updating our min/max worth levels to replicate foreign money fluctuations in opposition to america greenback, and also you’ll see a brand new Play Console Inbox notification anytime we suggest a worth adjustment of your in-app merchandise.
Moreover, we’ve got made a number of updates that will help you higher achieve an international target market. Now you’ll extra successfully show to be had merchandise and provides to customers in keeping with regional availability with the brand new getBillingConfigAsync API, which gives the consumer’s acceptable nation for Google Play. Our intensive cost means library now comprises standard cost strategies PayPay eWallet and money top-ups at over 14,500 Lawson shops during Japan, money top-ups at over 18,000 7-11 shops in Mexico, ShopeePay eWallet within the Philippines, Verve Card in Nigeria, and China UnionPay Card during choose East Asian and Southeast Asian markets.
Coming quickly, real-time developer notifications will increase to incorporate notifications for one-time purchases and voided purchases similar to cancellations, revocations, and chargebacks. Those provides you with extra visibility and allow you to higher arrange purchases, together with making sooner entitlement changes and taking motion in opposition to attainable fraud and abuse.
We’re additionally proceeding our dedication to consumer selection billing, supplying you with extra flexibility and selection when monetizing on Google Play. Builders enrolled in consumer selection billing can be offering an extra billing machine along Google Play’s in over 35 markets. And now, we’re making the selection billing APIs to be had to collaborating builders with customers throughout those markets. With the APIs built-in, builders can stay up for a extra streamlined revel in:
- Consumer selection displays rendered by way of Google Play: you are going to now not wish to construct and take care of the guidelines and/or selection displays as required by way of UX tips
- Choice billing settings in Play Console: arrange selection billing settings for eligible apps, together with marketplace enrollment, cost means brand, and extra
- Simplified transaction reporting: casting off handbook touchpoints
- Google Play Most sensible Charts: transactions reported by the use of API are mirrored on Most sensible Charts
- Stepped forward reporting: transactions reported by the use of API allow extra detailed developer reporting – together with alternate charges, related app package deal ID, carrier rate charges, and extra
Serving to you ship high quality reviews
To attach folks with reviews they’ll love, we often put money into new equipment, options, and methods that will help you construct high quality apps and video games. As a reminder, we measure high quality throughout 4 key pillars: core price, consumer revel in, technical high quality, and privateness and safety.
As an example, we’re expanding the app package dimension restrict from 150MB to 200MB that will help you ship extra capability to strengthen your core price and consumer revel in. As a result of Play will proceed to ship best the related content material, customers will best revel in your enhanced capability and now not higher app dimension.
That can assist you strengthen your technical high quality, we’re excited to announce some new options in Android vitals that will help you observe your identify in opposition to per-device unhealthy conduct thresholds and successfully arrange and debug problems. You’ll now:
- Track and discover problems with unencumber rollouts the usage of hourly vitals information
- Analyze longer-term developments in technical efficiency with 3 years of Android vitals information
- Prioritize units by way of industry have an effect on with per-device industry metrics like retailer record impressions, moderate score, and day by day lively machine metrics
- Get notified by the use of e mail and Play Console Inbox when your per-device unhealthy conduct threshold exceeds 8%
- Analyze Android vitals crash tournament information and attainable fixes along your code at once inside Android Studio by the use of App High quality Insights
- Grant Play Console teammates restricted get entry to to app high quality information best
And in the end, to lend a hand be sure to’re handing over the most efficient revel in in your customers when you’re at the pass, take a look at the not too long ago refreshed Play Console app, the place you’ll:
- Track the metrics you care about
- View and respond to opinions
- Track and arrange your apps throughout tracks and releases
- Organize your app’s orders and factor refunds
- Obtain messages from Google Play
Protective what you are promoting with the Play Integrity API
Over the previous few years, we’ve persisted to put money into the Play Integrity API to be sure that customers revel in your apps and video games the way in which you plan.
These days, we’re pronouncing a number of main updates, together with:
- Low-latency Play Integrity API same old requests are leaving beta and turning into to be had to all builders, supplying you with integrity verdicts which might be 10X quicker
- A new opt-in Play Offer protection to sign exams whether or not Play Offer protection to is on or off and whether or not any recognized malware is detected
- A new Play Integrity API file and progressed controls in Play Console is helping you notice problems and adapt your anti-abuse technique with an research and breakdown of API responses throughout your set up base
- SDK suppliers now give you the option to arrange and arrange their Play Integrity API integration the usage of the Google Play SDK Console, giving them keep watch over over their quota and permitting them to customise API responses
We are hoping you benefit from a lot of these new options to proceed rising your companies on Google Play. Please proceed sharing your comments so we will be able to construct the equipment you want to energy your expansion. Thanks for being a part of the Google Play group.
*Google Play Video games on PC is to be had to obtain in 122 nations as of Nov 15, 2023.