The Hollywood Bowl is most likely one in all my favourite puts in Los Angeles – song, nature, creativity swirling within the outside beneath the celebs – who wouldn’t like it?! You’ll consider how over the moon I used to be when the Hollywood Bowl requested me to design the merch for the 2023 Jazz Competition!!! This was once a dream collaboration. I used to be so impressed that I straight away began sketching with a black sharpie. Even if I by no means shy clear of colour, I sought after to first conceptualize the designs in black and white to look what I used to be interested in graphically. I sought after to incorporate components that represented the song, the artists, the target audience, and LA iconography to offer the designs a way of position. Listed here are a few of my preliminary sketches.
We in the long run went with those (underneath) and added different components and a lot of a laugh, vivid colour to make the designs pop! My designs have been impressed via the free-form, improvisational, nature of jazz song and herbal components that represent Los Angeles and the Hollywood Bowl – together with palm bushes, sunshine, seashells and stars. I sought after the artwork to constitute now not most effective the song and the musicians, but in addition the group. The dots pouring out from the Hollywood Bowl shell constitute the target audience. The decision and reaction between the target audience and the musicians explodes in a mystical show. The hand-drawn lettering, geometric shapes and spirals recall the Artwork Deco taste prevalent all the way through the upward thrust of jazz. And the funky, a laugh, just right vibes that exudes from the artwork – neatly, that’s the “Justina spice” that I will be able to’t lend a hand however sprinkle into all that I do! I’m hoping it makes you wish to have to bop!
The staff on the Hollywood Bowl (shout out to Janice Bartczak and Melissa Achten!!) – similar to our staff at Jungalow – is small however mighty. It was once so cool to paintings with a staff as nimble as ours and iterate at the designs as we went alongside. Janice and Melissa even got here to the Jungalow Pop Up release birthday party (extra on that within the subsequent weblog publish!) and invited us to the Jazz Competition a few days later. So thankful to domesticate extra inventive group!
It was once any such commute to look such a lot of gorgeous folks strolling round with the merch on! It felt like artwork and creativity have been connecting us all to each other. The Hollywood Bowl staff additionally had the intense concept so as to add BUCKET HATS to the merch line up! How freaking adorable are they?!?! P.S. They offered out in 4 hours!!!
It was once so surreal to look my designs IRL at an iconic Los Angeles landmark. Nonetheless floating on a cloud from the entire enjoy!!!
Thanks SO a lot to the Hollywood Bowl for this chance and for having me and my fam at this 12 months’s Jazz Competition! Take a look at the entire assortment right here.